Perimeter advertising

[paperboy]

Wonder how much the additional perimeter advertising was worth to us yesterday.
I have no idea at all personally how much it costs.
Noticed it was predominantly Domino's using LED along the side; thought the Mira at the Prestbury Road end was a clever use of lighting.

[RegencyCheltenhamSpa]

Wonder how much the additional perimeter advertising was worth to us yesterday.
I have no idea at all personally how much it costs.
Noticed it was predominantly Domino's using LED along the side; thought the Mira at the Prestbury Road end was a clever use of lighting.

Domino’s had some permanent ads on the the bit of the C&G along the side of the pitch. I thought the scrolling digital ads along the pitch side and being the goal had good rotation...I don’t even recall seeing Domino’s on them.

It was nice to see some of our usual sponsors pop up on the boards in front of the Canteen. The Little Jet Company, etc.

Must have been a tidy sum.

The TV fee, advertising boards and the different crowdfunding/virtual tickets must have been pushing £300k plus in total?

[Fuller]

Interesting in that we are/were predicting a £1million loss this season so if £300,000 it is a big help for us.
However we are a very well run club, so what does Covid losses mean for other clubs at our level I wonder?
Also I noticed Andy Wilcox give a shout out at the half time interview to one of our main shareholders based in the Cayman Islands, I strongly suspect we are still in very safe hands.

[Shade]

The companies whose usual advertisement board were covered were offered the chance to put their logos on at no extra cost for 5 one minute rotations. I'm not sure that actually happened as I only saw the one I was interested in once. Can't really blame them too much for taking the extra money, though.

[everyman]

Interesting in that we are/were predicting a £1million loss this season so if £300,000 it is a big help for us.
However we are a very well run club, so what does Covid losses mean for other clubs at our level I wonder?
Also I noticed Andy Wilcox give a shout out at the half time interview to one of our main shareholders based in the Cayman Islands, I strongly suspect we are still in very safe hands.

Always thought they and Mr.Keswick are our backstop in the event of a catastrophe ?

[Ihearye]

These are the prices from Sheffield Utd. Not sure how ours would compare, but a guide and you would have to think the viewing figures than e.g. Sheffield Utd v West Ham
ED
Pre-Match LED Full Wrap (1 minute) £1,000 + VAT
In-Game LED Full Wrap (1 minute) £3,500 + VAT
Half-Time LED Full Wrap (1 minute) £1,500 + VAT

[RegencyCheltenhamSpa]

I was furious at the additional advertising briefly when for a moment it looked like May had been irrevocably injured by one!

[Ihearye]

I was furious at the additional advertising briefly when for a moment it looked like May had been irrevocably injured by one!

you would think they would be a softer impact than the usual breeze block wall

[RegencyCheltenhamSpa]

I was furious at the additional advertising briefly when for a moment it looked like May had been irrevocably injured by one!

you would think they would be a softer impact than the usual breeze block wall

I guess that is offset by having 1-2m less sliding room so the impact is more sudden and at higher speed.

[Ihearye]

I was furious at the additional advertising briefly when for a moment it looked like May had been irrevocably injured by one!

you would think they would be a softer impact than the usual breeze block wall

I guess that is offset by having 1-2m less sliding room so the impact is more sudden and at higher speed.

Sunday evening so not delving into kinematics

[ctfc-fan]

I was furious at the additional advertising briefly when for a moment it looked like May had been irrevocably injured by one!

you would think they would be a softer impact than the usual breeze block wall

I guess that is offset by having 1-2m less sliding room so the impact is more sudden and at higher speed.

Correct me if I’m wrong but it was thin screens attached to the wall so didn’t impact anywhere near 1m let alone 2.

[ctfc-fan]

Was only thinking last night that in a normal year this additional money would’ve been there for reinforcements for the promotion push but this year most likely propping the club up.

[RegencyCheltenhamSpa]

Correct me if I’m wrong but it was thin screens attached to the wall so didn’t impact anywhere near 1m let alone 2.

Not sure about behind the goal, but in in places when the angles were right you could see a fair bit of space between the digital boards and the normal perimeter...full of cables etc. Plus the thickness of the boards themselves.

About 2mins 25 to 2mins 30 here there is an angle where you can make out the normal walk behind the temporary digital boards...a not insignificant gap and protrusion.

https://www.bbc.co.uk/sport/av/football/55771749" onclick="window.open(this.href);return false;

And this picture from Joycie shows how much further forward the digital hoardings are from usual wall in front of the paddock. Maybe not 2m but a fair amount:

https://mobile.twitter.com/RichardDJoyc ... 30/photo/2" onclick="window.open(this.href);return false;

[Ihearye]

don't intend to turn this into LED gate. But that pic is from the side of the pitch where there is a lot more room between wall and ground. Not the case behind the goals, where as you have seen, they can put their hands out and pull on the nets

[RegencyCheltenhamSpa]

don't intend to turn this into LED gate. But that pic is from the side of the pitch where there is a lot more room between wall and ground. Not the case behind the goals, where as you have seen, they can put their hands out and pull on the nets

Indeed but you can see the screens further forward than the wall behind the goal in the first link. Didn’t mean to make a debate out of it either - was just making a throwaway comment.

Here is the still from the video:



You can see the boards are far enough forward they have to angle them back in to fit behind the goal;

[Hubert Parry]

Have no idea how much they cost but they give the ground a lift and would certainly make for a more attractive product for advertising.

[Ihearye]

don't intend to turn this into LED gate. But that pic is from the side of the pitch where there is a lot more room between wall and ground. Not the case behind the goals, where as you have seen, they can put their hands out and pull on the nets

Indeed but you can see the screens further forward than the wall behind the goal in the first link. Didn’t mean to make a debate out of it either - was just making a throwaway comment.

Here is the still from the video:



You can see the boards are far enough forward they have to angle them back in to fit behind the goal;

If we were not in lockdown I would hop on the ferry and get down there with my measuring tape LOL

[Si Robin]

Just to be a bit of a pedant, it should be pointed out that there is no wall behind that goal, but a metal grated fence. Originally there was nothing, until the Bristol Rovers fans couldn't help themselves after a late equaliser..

[RegencyCheltenhamSpa]

Just to be a bit of a pedant, it should be pointed out that there is no wall behind that goal, but a metal grated fence. Originally there was nothing, until the Bristol Rovers fans couldn't help themselves after a late equaliser..

Chester as well when we blew the 2-0 lead in the Cup.

But that changes everything. The whole debate was on the premise of breeze blocks!

[Si Robin]

Both within a couple of weeks of each other if I remember correctly, Rovers was a winner as well I think.

[Andy]

I just hope the additional income from this game does not impact on anything we can claim from the FL funds set aside to help with lost ticket sales etc in case they look at revenue as a whole before dishing out any of the funds.

[Shade]

Have no idea how much they cost but they give the ground a lift and would certainly make for a more attractive product for advertising.

All I could find was that Man Utd's cost £2.5m when they had them installed. That was on an article from 2004. No idea if they would be more or less expensive now. Obviously, we wouldn't need the same amount as Man Utd, but it'd still be a fair old whack!

[Hubert Parry]

Will need a few more top 6 fa cup ties to pay for that then!

[Horteng]

If the club is interested in these boards I have some very good contacts in the industry that specialise in football stadiums

[RegencyCheltenhamSpa]

I guess the income from Saturday depended on the business model use.

Ie did we pay a fee to rent the boards, then take on the risk of finding people to pay to advertise, or did we just sell the floor space/right to install the boards to a third party who then found and kept fees from advertising.