JP tweeting understand Cheltenham Town are making significant progress amid strong interest in their search for new investment, with the board working intensely in recent weeks.
Expecting an update soon.
Investment update
Moderators: Admin, Ralph, asl, Robin
I don't know who is taking over but if it's Joy Seppala this is worth a read:
https://www.idobusiness.co.uk/joy-seppala-net-worth/
https://www.idobusiness.co.uk/joy-seppala-net-worth/
It was covered at the last meeting. From memory, as it's on a fairly short-term lease (for now), it's not in the clubs interests to spend a load of money putting tarmac down and doing it all up good enough for a new entrance, so they're looking to turn the area into a fan/family zone for next season instead, I believe.
So which one(s) of the three is CTFC???Robin wrote: ↑04 Jun 2025, 13:13 I don't know who is taking over but if it's Joy Seppala this is worth a read:
https://www.idobusiness.co.uk/joy-seppala-net-worth/
"Over the years, she has built a reputation in the financial industry for her strategic investments in distressed assets, corporate restructuring, and high-risk, high-reward financial dealings."
Although this line is a little more comforting:Robin wrote: ↑04 Jun 2025, 13:13 I don't know who is taking over but if it's Joy Seppala this is worth a read:
https://www.idobusiness.co.uk/joy-seppala-net-worth/
"Despite criticism, she maintained a firm stance on her investment strategies, prioritising long-term financial stability over short-term gains."
That's my big concern about her and whether she would be the right owner but I did read she focuses on identifying undervalued assets that could be built up and sold on for profit. I do think that could be us, if she built the main stand and we become a competitive league one side that's very do able as Wycombe proved.Artemis wrote: ↑04 Jun 2025, 15:14So which one(s) of the three is CTFC???Robin wrote: ↑04 Jun 2025, 13:13 I don't know who is taking over but if it's Joy Seppala this is worth a read:
https://www.idobusiness.co.uk/joy-seppala-net-worth/
"Over the years, she has built a reputation in the financial industry for her strategic investments in distressed assets, corporate restructuring, and high-risk, high-reward financial dealings."
Presumably they will announce the take over is agreed in principle but still subject to the FA fit and proper persons test which can take months. Question for anyone who knows, if it's Joy Seppala would that mean the fit & proper tests are quick er as she will have completed these before?
I am not convinced it's her either, it's very telling to me that Jon has reported on two groups that have baggage from prior ownership but not reported on the local consortium or the other two groups in the race. The cynic in me suggests he may have done that as a warning and to help drum up further interest.
My question was more once it's announced we know it can be done quite quickly and other times drag on for months, does the fact that a person has previously owned a club impact the speed of conclusion.
It's all hypothetical but presumably the future owners will want to secure the land first, then draw up plans (which could happen quite quickly as relatively low cost) then we need planning permission then it will take up to a year to demolish and rebuild. So 3-5 years is probably right even if the funding is there soon.
I saw a link to the DB post-earlybird interview on Facebook (although I've not yet watched).
I did, however, read the comments... Good grief... A couple of "Sack The Board" calls and, as an added bonus, an early "I'm not attending until Flynn is sacked" post.
I did, however, read the comments... Good grief... A couple of "Sack The Board" calls and, as an added bonus, an early "I'm not attending until Flynn is sacked" post.
There's certainly an online agenda against Flynn, hence my tongue in cheek comment about Bradbury being forced out if he goes to FGR.
I just don't get it myself - I think he comes across well, speaks his mind and doesn't bullshit the fans. The football left a lot to be desired at times last season, but there were other times when the football was fantastic.
Some have decided they don't like him though and simply aren't going to accept him going forward.
As for the "sack the board" comments - it's just whispers in the wind now isn't it?
I just don't get it myself - I think he comes across well, speaks his mind and doesn't bullshit the fans. The football left a lot to be desired at times last season, but there were other times when the football was fantastic.
Some have decided they don't like him though and simply aren't going to accept him going forward.
As for the "sack the board" comments - it's just whispers in the wind now isn't it?
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I wonder if the dissenters have applied for the Shadow Board as they know best. I also wonder how many of the "i'm never watching again" people have bought a season ticket.Si Robin wrote: ↑05 Jun 2025, 10:31 There's certainly an online agenda against Flynn, hence my tongue in cheek comment about Bradbury being forced out if he goes to FGR.
I just don't get it myself - I think he comes across well, speaks his mind and doesn't bullshit the fans. The football left a lot to be desired at times last season, but there were other times when the football was fantastic.
Some have decided they don't like him though and simply aren't going to accept him going forward.
As for the "sack the board" comments - it's just whispers in the wind now isn't it?
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Surely the next update will be that one party has entered exclusivity? Which will mean another period of discussions. It is very unlikely to be an announcement that we have a new owner.
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I do not believe that is true.Robin wrote: ↑05 Jun 2025, 10:23I am not convinced it's her either, it's very telling to me that Jon has reported on two groups that have baggage from prior ownership but not reported on the local consortium or the other two groups in the race. The cynic in me suggests he may have done that as a warning and to help drum up further interest.
JP is a journalist who reports facts. He should not, and I believe does not, act on behalf of the club the extent you describe. Sure, sometimes he’ll have to be discreet and maintain confidentiality, but that’s journalistic bread and butter.
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Obv I have no idea whether Ms. Seppala is interested in investing in CTFC or not.
But I would say two things: 1. She hardly covered herself in glory at Coventry City, nor ever got the fans on her side; and 2. If her net worth is somewhere between £50m-£100m (and tbf, whoever wrote that article doesn't seem to have any real idea), then the amount she has unencumbered/available to invest in CTFC will doubtless only be a small fraction of whatever it is she actually worth.
For both those reasons, I'd be reaching for the 40ft. barge pole were it me.
But I would say two things: 1. She hardly covered herself in glory at Coventry City, nor ever got the fans on her side; and 2. If her net worth is somewhere between £50m-£100m (and tbf, whoever wrote that article doesn't seem to have any real idea), then the amount she has unencumbered/available to invest in CTFC will doubtless only be a small fraction of whatever it is she actually worth.
For both those reasons, I'd be reaching for the 40ft. barge pole were it me.
Couldn't agree more, in our time of being in the league we havnt had a continuous run as in seasons of being consistently good, three seasons at best. Would be nice to be able to keep our better talent to build a team around get bums on seats, consistently have gates of 5,000 plus then get that new stand
Just my opinion but I hope it's not her and to be honest I don't expect it to be her. The baggage from Coventry won't sit well, just like the American football consortium they may have the money but they don't fit the 'Cheltenham way' which will be important to Charles and the other main owners.Wellwisher wrote: ↑05 Jun 2025, 23:04 Obv I have no idea whether Ms. Seppala is interested in investing in CTFC or not.
But I would say two things: 1. She hardly covered herself in glory at Coventry City, nor ever got the fans on her side; and 2. If her net worth is somewhere between £50m-£100m (and tbf, whoever wrote that article doesn't seem to have any real idea), then the amount she has unencumbered/available to invest in CTFC will doubtless only be a small fraction of whatever it is she actually worth.
For both those reasons, I'd be reaching for the 40ft. barge pole were it me.
I understand the sentiment but the only way we do that sustainably is by building off the field revenue. Whilst I would like some money to go into the playing budget and do expect that to happen what I would love to see is the new owners buying Parklands and Cakebridge place and using the land to generate money for the club. Then build new stands behind the goal and a 4000 seater main stand with non-match day income guaranteed. This will improve our budget significantly, crowds can hopefully average over 5000 and ensure we move up the pecking order probably from bottom third to middle third in league two and hopefully enables to get back into league one and be more competitive there.
I would see that as realistic ambition and sustainable growth.
But we've been very clear that is what we want and talked publicly that any investment is eight figures and above so they coming eyes wide open. The key purpose is to find someone who will invest and improve the infrastructure so any new owner is going to be judged on that. The good new is we've found five or six parties with those millions who say they are willing to do that.
It's a risk for anyone but get it right and they can make a serious profit when they sell if we find ourselves up the leagues with average crowds much bigger and the infrastructure in place to keep growing.
Maybe I am a completely out of touch luddite, but I would be interested to hear what you think would be put on cake bridge that would generate a substantial income. I don't think a fanzone would.Robin wrote: ↑06 Jun 2025, 10:18I understand the sentiment but the only way we do that sustainably is by building off the field revenue. Whilst I would like some money to go into the playing budget and do expect that to happen what I would love to see is the new owners buying Parklands and Cakebridge place and using the land to generate money for the club. Then build new stands behind the goal and a 4000 seater main stand with non-match day income guaranteed. This will improve our budget significantly, crowds can hopefully average over 5000 and ensure we move up the pecking order probably from bottom third to middle third in league two and hopefully enables to get back into league one and be more competitive there.
I would see that as realistic ambition and sustainable growth.
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I sort of agree with Iheareye here in that I don’t think Whaddon Road will ever generate huge off field revenues, I think the best we can do is maximise on match days with some other occasional events added in such as the concerts we’ve held.
If investment was to come which meant the club in the future could obtain and connect the Parklands & Cakebridge Place sites then Parklands could house a dedicated fan zone (I’m thinking something similar the ‘the locker’ at Walsall) where the general matchday goers congregate and the main stand could in turn become home solely to the corporate side. Personally I don’t think we’ll ever see a new main stand only an extensive refurbishment to the current one
All this would most likely be funded through the sale of parcels of land for dwellings (plus a small area at the seasons entrance)
If investment was to come which meant the club in the future could obtain and connect the Parklands & Cakebridge Place sites then Parklands could house a dedicated fan zone (I’m thinking something similar the ‘the locker’ at Walsall) where the general matchday goers congregate and the main stand could in turn become home solely to the corporate side. Personally I don’t think we’ll ever see a new main stand only an extensive refurbishment to the current one
All this would most likely be funded through the sale of parcels of land for dwellings (plus a small area at the seasons entrance)
I would suggest we have a couple of retail units like a gym or costa coffee/starbucks and use the rest for car parking. That would give us non-match day income. You could also put in a few electric charging units for cars leasing out a small plot of the land for that.Ihearye wrote: ↑06 Jun 2025, 18:14Maybe I am a completely out of touch luddite, but I would be interested to hear what you think would be put on cake bridge that would generate a substantial income. I don't think a fanzone would.Robin wrote: ↑06 Jun 2025, 10:18I understand the sentiment but the only way we do that sustainably is by building off the field revenue. Whilst I would like some money to go into the playing budget and do expect that to happen what I would love to see is the new owners buying Parklands and Cakebridge place and using the land to generate money for the club. Then build new stands behind the goal and a 4000 seater main stand with non-match day income guaranteed. This will improve our budget significantly, crowds can hopefully average over 5000 and ensure we move up the pecking order probably from bottom third to middle third in league two and hopefully enables to get back into league one and be more competitive there.
I would see that as realistic ambition and sustainable growth.
Buying using Parklands should be one of the first priorities for the club. It would make a great area for a fan zone and can be used to generate income midweek. We can then also build a modest 2500 seater stand behind the goal and using some of the land which is needed. That would kill two birds with one stone, and it could enable us to have bigger concerts at the ground end of season too.London Exile wrote: ↑06 Jun 2025, 18:41 I sort of agree with Iheareye here in that I don’t think Whaddon Road will ever generate huge off field revenues, I think the best we can do is maximise on match days with some other occasional events added in such as the concerts we’ve held.
If investment was to come which meant the club in the future could obtain and connect the Parklands & Cakebridge Place sites then Parklands could house a dedicated fan zone (I’m thinking something similar the ‘the locker’ at Walsall) where the general matchday goers congregate and the main stand could in turn become home solely to the corporate side. Personally I don’t think we’ll ever see a new main stand only an extensive refurbishment to the current one
All this would most likely be funded through the sale of parcels of land for dwellings (plus a small area at the seasons entrance)
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I think Parkands is a listed Community Asset and may not be easy to buy. Wymans Brook makes any building difficult or not safe with the flooding risk.Robin wrote: ↑06 Jun 2025, 20:32Buying using Parklands should be one of the first priorities for the club. It would make a great area for a fan zone and can be used to generate income midweek. We can then also build a modest 2500 seater stand behind the goal and using some of the land which is needed. That would kill two birds with one stone, and it could enable us to have bigger concerts at the ground end of season too.London Exile wrote: ↑06 Jun 2025, 18:41 I sort of agree with Iheareye here in that I don’t think Whaddon Road will ever generate huge off field revenues, I think the best we can do is maximise on match days with some other occasional events added in such as the concerts we’ve held.
If investment was to come which meant the club in the future could obtain and connect the Parklands & Cakebridge Place sites then Parklands could house a dedicated fan zone (I’m thinking something similar the ‘the locker’ at Walsall) where the general matchday goers congregate and the main stand could in turn become home solely to the corporate side. Personally I don’t think we’ll ever see a new main stand only an extensive refurbishment to the current one
All this would most likely be funded through the sale of parcels of land for dwellings (plus a small area at the seasons entrance)
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Concerts don't make significant money and risk damage to the pitch..We tried that.London Exile wrote: ↑06 Jun 2025, 18:41 I sort of agree with Iheareye here in that I don’t think Whaddon Road will ever generate huge off field revenues, I think the best we can do is maximise on match days with some other occasional events added in such as the concerts we’ve held.
If investment was to come which meant the club in the future could obtain and connect the Parklands & Cakebridge Place sites then Parklands could house a dedicated fan zone (I’m thinking something similar the ‘the locker’ at Walsall) where the general matchday goers congregate and the main stand could in turn become home solely to the corporate side. Personally I don’t think we’ll ever see a new main stand only an extensive refurbishment to the current one
All this would most likely be funded through the sale of parcels of land for dwellings (plus a small area at the seasons entrance)